Головна Technology and innovation A new web portal of distribution channels for agrarians will be created...

A new web portal of distribution channels for agrarians will be created in Ukraine

The online platform Retail Guidebook for producers and suppliers of agricultural products is being developed in Ukraine. The project was created by the Ukrainian Business and Trade Association (UBTA) in partnership with the Office of Effective Regulation (BRDO). This is reported by ProAgro Group with reference to Agravery.

“The platform will be implemented in the format of a web portal and will contain systematized information on cooperation with the main distribution channels of agricultural products. Namely, with national and regional retail chains, representatives of HoReCa and catering, traders, processors, distributors and marketplaces,” – says the Marketing Technologies Bureau.

“The key components that interested research participants during the testing phase of the platform: the availability of a base of sales channels and potential customers, information about certification bodies. Entrepreneurs want to receive up-to-date information thanks to the platform. The structured base of sales channels will help to quickly expand sales markets and enter new regions. The online project is also focused on retailers who are interested in forming an attractive product shelf and improving customer service,” the company adds.

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